Profitable growth and strategy
I develop international expansion, portfolios and strategic customer relationships. I combine commercial focus with innovation and technological understanding to build stronger businesses.

I am Henrik Norlén. I lead and grow international industrial businesses, combining profitable growth, transformation and long-term value creation. My experience spans entrepreneurial environments and turnarounds through to complex global businesses with profit and loss responsibility for more than €500 million in revenue.

Founded in 2024. Grounded in experience.
What motivates me most is the opportunity to build stronger businesses. I enjoy combining profitable growth with transformation, through international expansion, portfolio development, operational improvement, acquisitions or building new organisational capabilities.
I have held Chief Executive Officer and senior General Management roles in Sweden, the United Kingdom, the United States and Canada, leading global teams with end-to-end responsibility across commercial activities, research and development, operations, manufacturing, engineering, portfolio and service. My experience spans industrial technology, manufacturing, automation, original equipment manufacturers, food and beverage, pharmaceuticals and process industries.
I founded Dandy Consulting in 2024 to put that experience to work in new settings. After several years in the United Kingdom, my family and I returned to Sweden in 2025. Based in Bjärred, I work internationally across interim leadership, transformation, board assignments and executive mentoring.
Through Dandy Consulting, I provide executive advisory services focused on interim leadership, transformation, board assignments and executive mentoring within international industrial businesses.
I develop international expansion, portfolios and strategic customer relationships. I combine commercial focus with innovation and technological understanding to build stronger businesses.
I lead change and turnaround with end-to-end understanding of commercial activities, research and development, manufacturing, engineering and service. I establish clear priorities and drive execution close to the business.
I lead acquisitions and integration, strengthen leadership teams and build new organisational capabilities. I create direction and give people the trust and accountability to deliver.
High-performing organisations are built when people understand the purpose, embrace the priorities and are empowered to act. My role as a leader is to create clarity around the direction and build the leadership and capabilities to get there. I am comfortable with significant change, while always starting with an understanding of what already creates value.
My background and experience ↗In my interview with Nordic Interim, I discuss my background and perspectives on leadership and change.
Read the Nordic Interim interview ↗Looking to accelerate profitable growth, lead a transformation or develop the next chapter of your business? Let us discuss where my experience can make a difference.